the-s-guy.livejournal.comWe all know that end-users never read manuals. Perhaps it's pride, perhaps it's a lifetime aversion to print or learning.
I figure there's got to be a way to turn this around. To get these users to cleave to their precious manuals as if they were the One Ring itself.
We really need to present and market the manuals differently. Instead of making them look like scary technical tomes, they should have covers which proclaim their value to be hundreds, if not thousands of dollars (worth of techsupport's time and stress). They should have shiny gold bits and an ability to attract magpies and jackdaws. They should be able to blind the Queer Eye guys at fifty paces with their lack of taste and subtlety. Inside should be lots of oversaturated pictures of various kit
In short, such manuals should call out to these illiterate oxygen thieves to pore over each page with glittering eyes every time they have a problem, or every time they walk past. They should attract with cover headlines like "Save $1000s (sic) of dollars!" and "Never wait on the phone again!" and "Everything you need to know!" - lots of exclamation marks, you know the style.
These abominations could be mailed out to tards with a history of calling again and again. The damn things should be so desirable that the grunting mouthbreathers should steal the damn things from each other just to drool over the glitter.
Which reminds me - the same thing, in a muted 1930s handbook style, could be put together for the ancient dears with calcified mental processes who call up with the same problem they had yesterday, and the day before, and the day before that. Make it look like a Mrs Beeton's Household Manual, or a radio manual for the great-grandads.
Stealth manuals, by any other name. What do you think?